Legal

Privacy Policy

Last updated: June 2026  ·  Into The Wild Marketing  ·  Australia

Your privacy matters. This Policy explains what personal information Into The Wild Marketing collects, why we collect it, who we share it with, and your rights under the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

1. About Us

Into The Wild Marketing ("we", "us", "our") is an Australian marketing agency. Our website is intothewildmarketing.com.au. We are subject to the Privacy Act 1988 (Cth) and bound by the Australian Privacy Principles.

Questions about this Policy can be directed to richard@intothewildmarketing.com.au.

2. What Information We Collect

We collect personal information only when it is necessary for our business functions. The information we may collect includes:

  • Contact details: name, email address, phone number
  • Business details: company name, industry, business size
  • Audit responses: answers submitted through our Growth Path Audit tool
  • Communications: messages sent through our contact form or by email
  • Usage data: pages visited, time on site, referral source — collected automatically via cookies and analytics tools

We do not collect sensitive information (such as health, financial, or government identity information) unless you voluntarily provide it in a message and it is clearly relevant to your enquiry.

3. How We Collect Information

We collect personal information through the following means:

  • Contact form — name, email, phone, and message on our Contact page
  • Growth Path Audit — name, email, company, industry, and audit responses submitted through our online assessment tool
  • Email marketing opt-in — email address collected through newsletter sign-up forms
  • Cookies and tracking pixels — usage data collected automatically when you visit our website (see Section 6)
  • Direct email correspondence — information you provide when contacting us directly

4. Why We Collect Your Information

We collect and use personal information for the following purposes (APP 5):

  • To respond to enquiries and provide information about our services
  • To deliver and score our Growth Path Audit and provide you with your results
  • To send marketing communications, where you have consented or where it is otherwise permitted by law
  • To improve our website content, user experience, and marketing performance
  • To comply with our legal and regulatory obligations

We will not use your personal information for any purpose that is incompatible with the reason it was collected without first seeking your consent.

5. Who We Share Your Information With

We share personal information only with third-party service providers that support our business operations. Those providers are:

  • Klaviyo — email marketing platform. Receives name and email address for the purpose of sending marketing communications. Klaviyo operates servers in the United States.
  • Meta (Facebook) — advertising and analytics. Receives usage data and, where applicable, email address for the purpose of measuring ad performance and serving relevant advertising. Meta operates servers in the United States.
  • Google — analytics and tag management (via Google Tag Manager). Receives usage data for the purpose of website analytics and conversion tracking. Google operates servers in the United States.
  • Netlify — website hosting and form handling (Netlify Forms). Receives contact-form and newsletter sign-up submissions (such as name, email, phone, and message). Netlify operates servers in the United States.
  • Google reCAPTCHA — spam and abuse protection on our contact form. Receives interaction and device data to distinguish genuine visitors from automated bots. Operated by Google in the United States.
  • Into The Wild Marketing CRM — our internal customer relationship management system. Receives name, email, phone, company, industry, and audit responses submitted via the Growth Path Audit. This system is operated by us and hosted on Netlify and Supabase infrastructure.

We do not sell, rent, or trade your personal information to any third party.

6. Cookies and Tracking

Our website uses cookies and tracking technologies to understand how visitors interact with our content and to measure the effectiveness of our advertising. The specific tools we use are:

  • Google Tag Manager (GTM-PJ898SFL) — manages and deploys tracking scripts on our site
  • Meta Pixel (ID: 1274840234810898) — tracks page views and conversion events for Facebook and Instagram advertising
  • Klaviyo (account: SbPvLp) — tracks email engagement and website behaviour for subscribers

These tools set cookies on your device when you visit our website. Cookies are small text files that help us recognise your browser and remember your preferences. You can disable cookies through your browser settings, though this may affect the functionality of some parts of our site.

By continuing to use our website, you consent to the use of these cookies in accordance with this Policy.

7. Cross-Border Disclosure of Personal Information

Some of the third parties listed in Section 5 are located in the United States. By submitting personal information through our website, you consent to your information being disclosed to recipients in the United States for the purposes described in this Policy (APP 8).

We take reasonable steps to ensure that overseas recipients handle your information in a way that is consistent with the Australian Privacy Principles. However, you acknowledge that we may not be able to ensure that overseas recipients comply with Australian privacy law, and in that event the overseas recipient's local laws will apply.

8. How We Store and Protect Your Information

Personal information submitted through our website is stored in secured databases and third-party platforms operated with industry-standard security controls, including encryption in transit (TLS) and at rest.

We retain personal information for as long as is necessary to fulfil the purpose for which it was collected, or as required by law. When information is no longer required, we take reasonable steps to destroy or de-identify it.

9. Access and Correction

You have the right to request access to the personal information we hold about you, and to request that we correct any information that is inaccurate, out of date, incomplete, or misleading (APP 12 and APP 13).

To make an access or correction request, contact us at richard@intothewildmarketing.com.au. We will respond within a reasonable time and at no charge for the request itself.

We may decline access in circumstances permitted by the Privacy Act, such as where providing access would unreasonably impact the privacy of another person. If we decline access or correction, we will give you written reasons.

10. Complaints

If you believe we have handled your personal information in a way that breaches the Australian Privacy Principles, you may make a complaint by contacting us at richard@intothewildmarketing.com.au.

We will acknowledge your complaint within 5 business days and aim to resolve it within 30 days. If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal obligations. The updated Policy will be posted on this page with a revised "Last updated" date. We encourage you to review this Policy periodically.

12. Contact Us

For any privacy-related questions, access requests, or complaints, contact us: