Digital guide · Instant download
90 days of social content, planned for you.
A complete 90-day content calendar with 55 proven hooks, caption frameworks, a batch-creation workflow, and platform-by-platform guidance — built for Australian businesses ready to post with a plan instead of a panic.
32 pages. PDF, works on any device. No subscription, no upsells inside — just the plan.
What's inside
Everything you need to plan the next 90 days.
Not a template pack. A complete system — audience, pillars, calendar, hooks, captions, workflow, and analytics — in one guide.
Chapter 1
Know your audience
The 3-layer audience method — demographics, psychographics and conversation triggers — plus a worksheet to nail down exactly who you're speaking to.
Chapter 2
Define your content pillars
The 4-5 recurring themes that keep your feed coherent, with recommended posting ratios and a pillar-validation checklist.
Chapter 3
The 90-day calendar framework
A 12-week arc across three phases — Build, Deepen, Convert — with a week-by-week focus and a weekly rhythm template.
Chapter 4
Platform-specific strategy
Format mix, caption length, hashtags, best times and the key metric to watch — for Instagram, Facebook, LinkedIn and TikTok/Reels.
Chapter 5
55 proven hooks + swipe file
Sorted by intent — curiosity, authority, urgency and more — with a "why it works" breakdown under every hook.
Chapter 6
Caption frameworks
Repeatable structures for every content type, so you're never staring at a blank caption box.
Chapter 7
Batch-creation workflow
A weekly batch process built to fit a real working week — protect your time instead of posting reactively.
Chapter 8
Track and optimise
The four metrics that actually matter — save rate, profile-to-follow conversion, DM volume, and reach — plus a monthly review checklist.
Bonus
90-day calendar grid + daily rhythm
A full 12-week grid and a 7-day posting rhythm you can drop straight into your own planner.
From the swipe file
Three of the 55 hooks inside.
Your hook is the first line of your caption or the first two seconds of your video. It decides whether someone stops — or scrolls past.
Curiosity hook
“The one thing most Gold Coast businesses get wrong about social media (and how to fix it).”
Why it works: targets a specific audience while implying an insider revelation. The promise of a fix increases completion.
Curiosity hook
“I tested 30 different caption styles for 90 days. Here's what actually worked.”
Why it works: specificity signals credibility, and first-person experimentation builds trust.
Curiosity hook
“Three things I wish someone told me before I spent $5,000 on ads.”
Why it works: financial specificity and personal vulnerability create high curiosity and relatability.
Who this is for
Built for businesses ready to post with a plan.
This isn't a generic content pack. It's written for established Australian businesses who want a repeatable system, not another 20 unread marketing tabs.
You're tired of
Staring at a blank caption box.
55 hooks and caption frameworks mean you never start from zero.
You want
A plan you can follow this week.
The 90-day calendar and weekly rhythm are ready to use immediately — no strategy session required.
You need
To protect your time.
The batch-creation workflow is built for a real working week, not a full-time content team.
FAQ
Your questions answered.
How many times should I post per week?
Three to four times per week is the minimum for meaningful algorithmic reach. Quality and consistency matter more than volume.
Do I need to be on every platform?
No — and trying to be usually produces mediocre results everywhere. Start with the one or two platforms where your audience is most active.
How long before I see results?
Engagement typically improves within 30-45 days of consistent, strategic posting. Meaningful lead generation usually becomes visible in months two and three.
Do I need professional photography?
It lifts perceived brand value, but it isn't a prerequisite for growth. Well-lit, consistent phone content outperforms poorly executed professional shots.
What format is the guide, and how do I get it?
A 32-page PDF. After checkout you'll land straight on a download page, and we'll also email you a copy — works on desktop, tablet or phone.
Is this a subscription?
No. It's a single $47 AUD payment for the guide, with no recurring charge.
Get started
Your 90 days starts now.
One 32-page guide. A complete calendar, 55 hooks, and the workflow to actually keep up with it.
Secure checkout via Stripe. Want to take it to the next level? Book a fit call instead.